For better or for worse and for the record, put me on the for worse side of the fence, hip hop culture has come to be the single most defining culture of Black America…in history.
There’s no getting around the hip
hop culture. In almost every facet of marketing and promotion, in industries ranging from women’s beauty products to the US Military; businesses, both in the U.S. and abroad, as well as any entity trying to mass communicate a single message or ideal to a large number of people will certainly, at some time or another, use hip hop and/or rap music to get that message out. Hip-hop culture and the accompanying soundtrack, rap music, like Blues music are as American as baseball, hot dogs, apple pie…you know the rest. it is also one of the few economical success stories that blacks have on large scales, wrestled from their white counterparts.
When you consider that there are gansgter rappers who are co owners of professional sports franchises, you have to say that the sustaining power of hip hop to date has seriously restructured the economic paradigm in the black community. In fact if it wasn’t for Oprah, rappers and/or someone in their professional lineage would have a lock on the black music/entertainment industry.
Firstly, I’ll give you the most obvious and significant example of how the world of hip hop has created enough space in the global economy that it’s power and demographic has forced typically conservative corporate conglomerates to redfine their cultural borders and as such repackage their brand.
One of the most influential, provacative and pioneering rap grouops to come out the 1980’s, when hip hop culture truly began the current social ascention that the genre still enjoys today, was Long Island’s Public Enemy, a militant, pro black group that featured a no nonsense, anti establishment lead vocalist named Chuck D. On stage and on album covers, Chuck was always flanked by band members known as S1W’s (security of the First World) and resident court jester Flavor Flav.
Now if you’ve never seen Flavor Flav on television trust me on this, his appearance could be no further removed from the image that Senator Barak Obama conjures with the Senator’s sleek, clean cut, professional almost regal air. No, Flavor is on the opposite end of the spectrum in in terms of style, looks and even more importantly, ideology.
Yet Flavor Flav has become a much bigger social icon years after Public Enemy was a rap group of any major consequence.
Although I despise all reality t.v., you had to be living under a rock to have not caught wind of Flav’s huge television hit program “Flavor of Love” which aired on VH1 for three seasons running, supposedly ending this past May (yeah right). The program’s format consists of having dozens of women move into a mansion where Flav lives and having each of them pine for his affection until in the end, Flav decides that one of the women wil indeed be his true love. This past season offered episodes such as, “Dial M for Mystery Pimp Caller”, “When Flavorettes Attack” and “The Lyin’ The Witch and the Wardrobe Malfunction”.
Flav’s alter ego, (ie….his government name), William Drayton, has seven kids by three different mothers and is still unmarried. Daryton has also had his share of run ins with the law…more anti Obama.
Still, by most standards, people think that Flav is cool. That’s ditto for Ice Cube and Snoop Dogg, both of whom made their early fortunes spitting verses about gang affiliation, drug use and speaking of black women in unfalltering terms. Or as Obama puts it, “…degrading their sisters.” Flav, Ice Cube and Snoop, were at one time some of the most hated black men on the planet, (Ice Cube once did a song about white women called “Cave Bitch”), now hawk everything from cellular phones to Internet service. Gansgter rappers now occupy recurring roles in television sitcoms, police dramas, big budget Hollywood films, prime time aired commercials…everything…everywhere…has a rapper or rap music…in it…astounding.
Recently Reverend Jesse Jackson was embroiled in controversy after being caught on audio tape saying that he’d like to “cut off his (Obama’s) nuts”. Oh and that’s not gangster?”
I wonder why Jackson didn’t make any guest appearances on any of Snoops albums? In fact revelations about Jackson’s love child in 2001 makes him appear even closer to Flav than Obama.
Here’s a question for Senator Obama to ponder;
What’s a black presidential candidate to do when the majority of the people in his race who have public forums have sold their souls for a buck and have collectively lowered the status quo for their future generations?
The answer; Stay the course brother, stay the course.
Being black is going to be a big enough burden for the Illinois Senator, being hip hop will just flat out be too much to overcome.
Years ago, the most popular black Americans came from academic institutions, religious organizations and cultural groups like the NAACP. If you saw a person of color speaking on network televsion is was safe to assume that individual was being broadcast across the airwaves to make a statement or point, more often than not about a topic that surely had the conciousness of the black American somehow embedded in it somewhere. Today, it’s Flavor Flav on the screen…representing black people…successfully.
To Ice Cube, Flav and Snoop’s credit, as artists they all were pioneers who did in fact asume the role of trailblazers in an industry that had manipulated the talents of black youth for decades. Russell Simmons, the architect behind the rags to riches model that people like Diddy and Jay Z have emulated to the tune of hundreds of millions of dollars, not only introduced Madison Avenue to the sub culture that was underground urban poets, they intorduced it straight – no chaser. It was that gritty self exploration of deplorable people living in deplorable conditions that so exicted middle and upper America. White kids all across the country were fascinated that there was this violent, drug infested world which mirrored old time ganster movies existing right around the corner from some of their homes. Simmons sold them the stories, Diddy, Jay and many others followed, and everybody got paid along the way.
Today, the hip hop model that Simmons created is in fact the black American dream. Complete with drug sales, gun charges, baby mamas, 24 inch rims and dead homeboys, all components utilized to increase the marketability of the prodcut and help everyone get the sale.
But just like in fast food…somebody has to sell the burgers for Mr. Burger King to get rich.
In the hood, somebody has to buy the guns, sell the dope, impregnate the girls and shoot the homeys in order to authenticate the product.
Obama has been thrown under the bus not just by Jackson but by none other than Simmons himself who suggested last year that Obama be more concerned with fixing the conditions of the ghettos where many rappers emerge from than critiquing anyone’s lyrics.
Issues concerning whether or not Politicians should distance themselves from political contributors and supporters who come from the rap community have been drowned out by the argument that these same politicians accept contributions from oil and tobacco companies, which both have their own issues with their effect on the human condition.
When the late Eazy E attended a fund raiser for the first George Bush, he was met with ridicule and promptly demolished in a record by the aforementioned Mr. Ice Cube for dining with the enemy. I wonder, if Obama gets elected, how many time will Ice Cube get to meet him, for that matter how many times have they met already?
Well rap in itself is 100% legal. Is some of it immoral? No more so than many movies current California Governor Arnold Shwarzenegger appeared in before he decided to become a public servant. It’s just entertainment right? And plus, who’s writing the “code on immorality”?
Unfortunately in many urban communities, art imitated life for a while, then life began imitating art and the result has been successive lost generations who like Obama said “are hoping to become the next “Lil Wayne“…as if that’s necessarily a good thing.



